When buyers ask ChatGPT, Google AI Overviews, Perplexity or Gemini what to buy, the answer goes to the brand with proof AI can check. Generative engine optimisation (GEO) is how we publish that proof, and we track every answer.
AI creative for
Clients
Live account data, with the period each number covers.
May to September 2026. From Search Console and our AI-visibility tracking.
11 → 37Times AI answers cited the hotel
Pages search engines and AI can parse and quote, with the facts guests ask about published where AI looks.
Read the case studyHow an AI answer picks a brand, in four steps.
Generative engine optimisation (GEO, also spelled optimization), which some agencies call AI SEO, is the work of getting your brand named and cited in AI-generated answers: ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Claude.
Every engine builds an answer the same way. It reads the prompt, searches an index of the web, keeps the sources that agree with each other, then writes an answer naming the brands those sources support. GEO works on the middle two steps: being in the index, and being the brand the sources agree on.
Answer engine optimisation (AEO) is the older, narrower idea of shaping a page so a search engine lifts it as the direct answer. GEO includes that, and adds everything off your site that AI checks before it names you.
A buyer asks: “best boutique hotel in Madrid for a couple?”
The engine queries an index: Google's, Bing's or its own crawler's.
Can it read you?It keeps sources that agree: your site, Business Profile, reviews, press.
Do your facts match?It names the brands those sources support, usually with links.
Are you cited?When an engine checks a brand, it doesn't stop at your site. It reads your Google Business Profile, your reviews on Google and Tripadvisor, YouTube videos and public social posts, and what other people say about you on Reddit, booking sites, news sites and Wikipedia.
Some of those sources are wired straight in. Google gets Reddit's posts in real time through a data partnership announced in February 2024, and OpenAI announced its own Reddit partnership that May.
The more of your universe agrees on the same facts, the more confidently AI names you. The inner ring is yours to fix this week; the outer ring takes months to earn.
Fix these first: they should all say the same thing.
Your website · Business Profile
Reviews and channels you run, but don't fully write.
Google reviews · Tripadvisor · YouTube · Facebook · Instagram · LinkedIn
Earned over months, and trusted most.
Reddit · Booking sites · News & blogs · Wikipedia · Directories · Forums
The term GEO comes from a 2023 study by researchers at Princeton, IIT Delhi and the Allen Institute for AI, presented at KDD 2024. They rewrote web pages nine ways and measured how much of each page generative engines used in their answers.
Adding quotations, statistics and cited sources raised a page's visibility by 30 to 40 per cent. Keyword stuffing, the old SEO habit, made it worse. That is why our pages lead with figures, named sources and quotable sentences, not repeated phrases.
Including your buyers in Singapore. Each figure is the company's own.
How GEO differs from traditional SEO and AEO. We run all three together.
| Topic | SEO | AEO | GEO |
|---|---|---|---|
| What you win | A place in Google's list | The direct answer: a featured snippet or voice result | The recommendation inside an AI answer |
| What it rewards | Relevance, links and a fast site | One clear, quotable answer on the page | Facts AI can verify across the sources it trusts |
| Where the work goes | Your site | Your page structure | Your site, listings, reviews and third-party mentions |
| How it's measured | Rankings, clicks and enquiries | Snippets won | How often you're named across real buyer prompts |
Three patterns we find for most brands, and what we change.
Citable pages and proof AI can verify.
One set of facts, published where AI reads.
Reviews and mentions on the sites AI trusts.
Between June and October 2026 we audited 12 hotels in six countries for AI search. Being mentioned was rarely the problem: 9 of the 10 we tested were named in an AI answer that didn't use their name.
Being mentioned with the right facts was. Six of the seven we checked had a name, address or key fact that changed from site to listing. Most had no Hotel structured data and no page that answers guests' questions in plain sentences. None had a working llms.txt, and it didn't matter.
The fixes are unglamorous, and they are most of what GEO is. Read the full audit.
They don't share one index. Each has its own crawler, and blocking the wrong one quietly removes you from its answers.
Reads: OpenAI's search crawler
Crawler to allow: OAI-SearchBot
OpenAI: sites that block OAI-SearchBot are not shown in ChatGPT search answers. Blocking GPTBot only opts you out of model training. OpenAI
Reads: Google's search index
Crawler to allow: Googlebot
Google: a page must be indexed and eligible for a snippet. No special files or markup are needed. Google
Reads: Perplexity's own index
Crawler to allow: PerplexityBot
Perplexity: the bot surfaces and links sites in its answers and isn't used to train models. Perplexity
Reads: Anthropic's search index
Crawler to allow: Claude-SearchBot
Anthropic: blocking it may reduce your visibility in Claude's search answers. ClaudeBot is the separate training crawler. Anthropic
AI recommends what it can verify. We give it the proof.
The same method every month.
We find the prompts buyers use and who AI names today.
Pages, facts and reviews AI can verify and quote.
Your citation share, reported every month.
Every month: new prompts mapped, new proof published, answers tracked.
GEO is slower than ads and faster than most SEO. Fixing facts and crawler access shows in weeks; earning mentions on the sites engines trust takes months.
Every month you get the same report: your AI citations by prompt and engine, the sources cited, and your leads alongside.
Weeks 1 to 2
AI Answer AuditOur baseline: a fixed set of real buyer prompts run through ChatGPT, AI Overviews, Perplexity and Gemini, recording who is named and which sources are cited. Rerun the same way every month, so the change is measured, not guessed.
Weeks 2 to 6
Fix the factsOne set of names, addresses, prices and services across your site, Google Business Profile and listings, with schema that matches the page. Crawlers checked.
Weeks 4 to 10
Publish the proofPages that answer buyers' questions in quotable sentences, with figures, sources and FAQs.
Weeks 8 to 12
Earn the mentionsReviews and coverage on the sites the engines cite for your category.
Every month
Track and correctCitation share per engine, and fixes wherever an answer gets you wrong.
Ask to see these before you sign anything.
Where AI stops trusting you, and where visitors stop converting. We run it live on your strategy call.
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Anything else, ask us on the call or on WhatsApp.
An agency that gets your brand named and cited in answers written by AI, such as ChatGPT, Google AI Overviews and AI Mode, Perplexity and Gemini. The work is making your facts consistent, your pages quotable and your brand mentioned on the sources those engines trust, then tracking the answers.
By making it easy for AI to verify you: clear pages that answer buyers' questions, consistent facts across the web, and reviews and mentions on the sites AI trusts. ChatGPT search also needs to be able to read your site, so OAI-SearchBot must not be blocked. We then track which answers name you.
They overlap. SEO earns a ranking in Google's list; AEO shapes a page so it becomes the direct answer; GEO earns the recommendation inside an AI answer. Strong SEO helps AI find you, and GEO adds the proof and consistency AI needs to name you.
No. Google picks the links in AI Overviews and AI Mode from pages in its index that are eligible to show a snippet, so a page that can't rank in search rarely gets cited there. ChatGPT search and Perplexity search the web too. What has changed is what you measure: being named in the answer, not only your position in the list. SEO is the base; GEO is the layer that earns the mention.
From S$2,500 a month, a fixed fee and never a percentage. Starter is S$2,500 (10 pieces of content a month, 15 AI questions tracked), Growth S$4,500 (17 pieces, 30 questions, 2 authority placements a month) and Scale S$8,000 (25 pieces, 50 questions, 4 placements, PR). Hotels that don't need articles can take Hotel Direct at S$1,800 a month. Full details are on our pricing page.
No. Google says no new machine-readable or AI text files are needed to appear in AI Overviews or AI Mode, and in our audit of 12 hotels none had a working llms.txt, yet 9 of 10 tested were named in AI answers. We add one to the sites we build because it takes minutes, not because it gets you cited.
No, and be wary of anyone who does. AI answers vary by engine, wording and day. What we can show is the change in how often you're named across a fixed set of real buyer prompts, every month.
Fixes to facts and crawler access can show within weeks. Earning mentions on the sources engines trust takes months. Your first report shows where you start, and every monthly report shows the change.
A 30-minute call. We run your brand through ChatGPT, AI Overviews and Perplexity live.
Fixed monthly fee. Every account stays in your name.